In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.
The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls.
A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits?
Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.
Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.
This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business. You will discover:
Five Triggers based on neuroscience that engage every prospective buyer
How Amazon, Disney, and Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
Frameworks that help you apply Digital Habit techniques to grow your business and gain a competitive edge.
Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space …..and that is precisely the point of Getting Better With Age – Improving Marketing in the Age of Aging.
Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush – Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five “metaphorical case studies” that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories – get better with age.
Finally, Hubbell offers readers 50 Ways to Get Better With Age – a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of “getting better with age” and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age.